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Building a Branding Platform for Whitefish Using Living Lab Methodology in the Marine Sector

Establishing Living Lab methodology in the marine sector, where innovation solutions are co-created, explored, demonstrated and evaluated with a user-centric approach in a real–world environment.

The WhiteFishMaLL project has now come to an end and the results have been published in a final report. The report describes the progress of the project from start to end, how the Living Lab methodology was applied and the outcomes.

The main objective of the project is to build a branding platform for whitefish from the N-Atlantic that differentiates in terms of sustainable production and superior consumer benefits. The project is also to demonstrate how to establish Living Lab methodology in the marine sector, where innovation solutions are co-created, explored, demonstrated and evaluated with a user-centric approach in a real–world environment.

In order to identify consumer perception of whitefish products from the N-Atlantic, fish consumers and other stakeholders in the value chain have been approached through direct interviews, focus group sessions and large qualitative survey. Furthermore, the project outcome and development process has been open to everyone with interest in these matters, through open webinars and workshops.

For more info please visit the WhiteFishMall web page and the Nordic Innovation web page.

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