Rósa Jónsdóttir

Group Leader

Lifestyle has changed drastically in the last 30 years. Technical disruptions are effecting the food industry in many ways. People are looking for better health through improved nutrition. Interesting compounds found in certain raw materials streams have desirable effects on our bodies and through research we are able to find ways to use these desirable compounds in different foods.

Our researches are committed is to find and define novel bioactivities and ingredients, with subsequent development and marketing. We specialise in searching the food grade by-products generated by primary processing and in bioprospecting Icelandic nature for novel ingredients and activities. Our researchers have many years of experience developing processes to extract valuable bioactive ingredients from different raw material streams and testing their bioactivity.

We are well equipped for qualitative and quantitative analysis of biomolecules/bioactives of interest, supported by our state-of-the art bioactivity lab which is able to perform a variety of chemical based assays.

Bioactive products of interest can be fully tested within Matís. We are able to perform animal and human clinical trials on biomolecules. In addition, we draw on the broader expertise here at Matís to comprehensively test new food ingredients, including sensory evaluation, toxicology, functionality, textural and stability testing, to ensure that new products are fully characterized.