The Smart Tags EIT food project is set to increase consumer trust towards food products by sharing information about the food product value chain during the whole life-cycle of the product, enabling novel service concepts and interactivity between consumers and the food industry. During the project, one of the main challenges has been the development of these novel service concepts
The development process applied in that work is shown in the following figure.
The project partners analysed different smart tags technologies (QR codes, RFID, sensors, NFC, blockchain) and sensors supported by the conclusions from literature review, brand papers, food manufacturers, business partners. As a result, a total of 19 novel concepts of smart tags were identified for different purposes: product traceability, food parameters monitoring, children education of health food purchasing, creating value for consumers with special needs, e.g. allergies, promotion of staying fit and eating healthy, communication channel with consumers, logistics and warehouse management, sustainability of the product value chain, security, anti-counterfeiting, “Smarterware” – a line of food-storage products that alert users when the contents of their fridge are about to spoil, tracking citrus fruit exports using blockchain, food trust and traceability based on blockchain.
These concepts have now been presented to consumers and other stakeholders in focus groups, surveys and pilot demonstrations, which has provided valuable insights into the applicability of different concepts, how they meet consumer needs and if they provide added value. During the next weeks we will publish the results of this work, showing for example for which products these Smart Tags are most applicable, if consumers are willing to pay a premium for such solutions, and how much?……..so keep following the Smart Tags project #smarttags2020